Ian Gunther, 4x NCAA Champion and co-founder of Haymaker

Hi, I'm Ian.

Four years. Four titles. Built something beyond it.

The story

I built 5M followers
while I was competing.
Not after. During.

Training sessions, finals week, competition days, injury recovery. All of it. Gymnastics was my whole life and I never wanted that to stop.

What I figured out during that time is that social media wasn't a distraction from the sport. It was the way to keep it alive after it ended. The following I built while competing became the career that followed. Brand deals, partnerships, a platform that kept going long after the gymnastics did.

I was obsessed. I made it my second job.

I shot, edited, posted, analyzed, and did it all over again the next week. For years.

And I know most athletes aren't going to do it that way. They shouldn't have to.

Because here's what I saw when I looked around at my teammates, my competitors, the athletes I trained alongside for four years: they had everything it takes. The sport, the story, the access to moments that people genuinely want to watch. What they didn't have was time. And nobody was going to give it back to them.

So I built the team I wish I'd had.

Ian Gunther lifting the NCAA championship trophy
Ian Gunther celebrating on floor exercise
5M
Followers built while competing
~10B
Total views
NCAA Champion
BS/MS
Stanford University

In the arena

Ian Gunther raising the NCAA championship trophy
Stanford men's gymnastics team celebrating their NCAA championship

Why Haymaker

The system I wish I'd had.

Most athletes have everything it takes. The sport, the story, the access. What they don't have is a team behind them, one that shows up every week, handles the production, and builds the audience while the athlete focuses entirely on competing.

Not a tool. Not a course. Not an agency that sends a PDF strategy and disappears.

A team that shows up, does the work, and makes sure the athlete leaves college with something real.

The name comes from the phrase "make hay while the sun shines." When conditions are right, you act. For college athletes, conditions are right now. The window is short, and it doesn't reopen.

We built Haymaker around that idea. Use the window. Build something while the sport is still yours.


The people behind it

The people behind it.

Ian Gunther
Ian Gunther
Co-Founder

4× NCAA Champion. Stanford BS/MS. Built 5M followers while competing full time. Haymaker is the team he wished he'd had.

YouTube Instagram TikTok
Siming Li
Co-Founder

Computer Science PhD. The technical architecture behind Haymaker.


Haymaker today

Where we are now.

50M+
Views generated across athlete accounts
30+
Athletes across every sport and stage
Stanford Athletics
Institutional partner
USOPC
Institutional partner

We started with Stanford. We're building toward every program, every sport, every athlete who's competing right now and wants to build something with it.

$47K+

NIL generated for athletes

8

Brand deals landed

~1hr

Per week from you

Make hay while the sun shines.

Haymaker comes from that phrase. When conditions are right, you act. For college athletes, conditions are right now: the sport, the access, the moments people actually want to watch.

The window is open. Build something while it is.


Want to work with us?

Whether you're an athlete, a program, or just want to know more, we're easy to reach.